On the final day of the Interactive Advertising Bureau’s four-day NewFronts, TV networks, streaming services and digital video publishers pitched new ad-supported programming and streaming properties. A pair of measurement providers also took the stage, with one looking to sell more than measurement. Read more here. - Programmatic marketers are contending with plenty of challenges, and they gathered in Palm Springs, Calif, to discuss them at the Digiday Programmatic Marketing Summit.
- Activision Blizzard's Overwatch League is borrowing a play from the NCAA. Read more here.
- WPP and Epic Games announced a new partnership to help educate WPP agencies and their clients about opportunities for brands in the metaverse.
- According to analysis from Standard Media Index, upfront linear TV inventory is getting pricier, but not necessarily to the advantage of the networks selling it.
- After 10 years of remote-first work, Hands Down Agency talks learnings and what the future of work looks like post-pandemic.
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| | | | | From sports to home, TV networks and streamers focused on new vertical media ad-supported channels and tools to measure and target those audiences. | | |
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howdy! | | | | | Programmatic marketers are contending with plenty of challenges, and they gathered in Palm Springs, Calif, to discuss them at the Digiday Programmatic Marketing Summit. | | |
| | | | | Between the changing consumer profile and increased technology adoption and innovation, marketers are shifting beyond traditional methods. | | |
| Advertisement |  | | |
howdy! | | | | | For Activision Blizzard, Pick’em is not just a fun bonus feature for Overwatch League fans — it’s an effective marketing tool for both the OWL and Overwatch itself. | | |
| | | | | Advertisers are gaining a competitive advantage with CTV by understanding its retargeting and inventory opportunities. | | |
howdy! | | | | | The holding company giant alignment with Epic will work on three tracks: one for creatives, one for executives and one for media strategists. | | |
| Advertisement |  | | |
| | | | | To deliver the robust viewer and audience engagement crucial to CTV, marketers are using creative refresh to ensure video ads resonate with target audiences. | | |
howdy! | | | | | According to analysis from Standard Media Index, upfront linear TV inventory is getting pricier, but not necessarily to the advantage of the networks selling it. | | |
howdy! | | | | | After 10 years of remote-first work, Hands Down Agency talks learnings and what the future of work looks like post-pandemic. | | |
| | | | | Content creator Katie Sands spent years honing a following for her blog and Instagram page. Now she's using her knack for selling products to help launch the Amazon Live shopping platform. |
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