🎛️ The secret to building a useful martech stack

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Plus what’s hot in the metaverse for consumers

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Good morning, Marketer, and we hope you’re enjoying our experts

We’re proud to publish articles by leading subject matter experts in the martech space. I hope you all find it useful that you can get everything from deep dives into specific topics like the deprecation of Google Analytics 4 to strategic pieces aimed at marketing teams just setting out on their stack journey.

And then there’s Stacey Ackerman’s Agile Marketing Navigator series which is both an introduction and a very detailed guide.

We hope we’re covering whatever you need, from initial steps to mature optimization. That’s something we’ll be doing next week too at The MarTech Conference on September 28 and 29. Free registration here.

Kim Davis,
Editorial Director

The secret to building a useful martech stack

Want to ensure the success of your martech investments? Here's a simplified approach to implementing your martech stack.

Adobe’s Figma acquisition doubles down on collaboration

Adobe is acknowledging the collaboration-led nature of today's work environment with acquisitions like Figma and Workfront.

What’s hot in the metaverse for consumers

Music and travel lead the way for why users are attracted to metaverse virtual experiences.

Webinar Tomorrow: Sink or Swim--5 Ways to Survive a Struggling Economy

Marketing is so fast-paced — how do you identify which areas you want to develop to enable substantial growth? Just one unexpected factor can shift the entire trajectory of your industry. Join us for an eye-opening discussion about how to survive and thrive in changing times.

Learn more

Preparing people for Customer Journey Orchestration: Getting started on CJO

How to get ready to implement customer journey orchestration. First: think about the people involved.

Aligning on a Guidepoint: Getting started with the Agile Marketing Navigator

The Guidepoint is the connective tissue that rolls upward and downward in the organization.

Drive more revenue from your ad spend

One of marketing’s greatest challenges is proving its value to the business. This MarTech guide shows how a Marketing Performance Management Platform can help.

Setting up goals: Getting started with Google Analytics 4

Universal Analytics' goals are called conversions in GA4. Here's how to organize them.

[Online THIS Week] Discover cutting-edge martech for FREE

Grab your free MarTech pass and join us online, this Wednesday and Thursday (September 28-29), to discover dozens of tools, technologies, and solutions — and hear how world-class brands like Coca-Cola and Atlassian are using them to power organizational success.

Grab your free pass now