| In today’s competitive business landscape, you need to be performance-obsessed. There are certain habits, tactics, and technologies the super-successful use to pull ahead from the pack. Intuit Mailchimp commissioned Ipsos to conduct a global survey gathering data on how top-performing marketers handle a complex, competitive landscape. Then, they compiled that data into a blueprint for revenue growth. This comprehensive guide will help you benchmark your efforts, assess technologies and strategies, and ultimately improve your business outcomes. Intuit Mailchimp polled 2,000+ mid-market marketers, splitting survey respondents into 3 groups:
Performance-Obsessed Marketers: Those who indicated their organization grew by 16% or more on at least one metric: Revenue, Channel Engagement, LTB, Customer and Prospective Customer List. Revenue Leaders, a subgroup of Performance-Obsessed: These are marketers who grew their revenue by 16%+ annually within the same metrics. Baseline Marketers: Those who achieve steady, consistent results using standard marketing practices and widely accepted strategies. The report examines how Performance-Obsessed Marketers’ and Revenue Leaders’ strategies help them pull ahead from Baseline Marketers. Distilling the data revealed 4 Revenue Pillars that drive success:
Email remains a powerful channel for personalized communication. Automation streamlines and improves the customer journey. Data-driven personalization tailors interactions to individual preferences. AI supercharges each strategy, providing advanced insights and optimization capabilities. Find out exactly how Performance-Obsessed Marketers and Revenue Leaders are using those pillars by downloading the Revenue Blueprint: Strategies for Performance-Obsessed Marketers.
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