'The Simpsons', Cream of Wheat address diversity; Newsjacking in the COVID-era; PR lessons from 'Tenet'; and more

DAILY SCOOP

‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.

MEDIA RELATIONS

When is it OK for your brand to weigh in on breaking news?

Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.

EMPLOYEE ENGAGEMENT

How employee resource groups enhance internal comms efforts

Communicators share how they’ve leaned on employee affinity groups to respond to recent events.

PR INDUSTRY

5 PR lessons from ‘Tenet’

The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.

RAGAN AWARDS

Share your incredible internal comms—and workplaces

Enter Ragan’s Employee Communications Awards to showcase your impressive internal campaigns, content, projects, intranets, remote experiences and inspiring workplaces. The deadline is Friday, Oct. 23.

DAILY SCOOP

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.

CONTENT MARKETING

3 ways to select the right channel for your message

Walker Sands’ vice president of marketing shows that to effectively reach your audience in 2020, you must meet them where they are.

THE CONSULTANT IS IN

Don’t let these 4 obstacles undermine your comms audit

It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.

A DAY IN THE LIFE

Why Zoom has changed the game for Montieth & Company

The videoconferencing tool has allowed managing partner Montieth Illingworth to connect with clients around the globe, push D&I efforts and boost employee morale.

DAILY SCOOP

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more.

THE WORKPLACE

How you should think about inclusivity in your holiday calendar

Make sure to acknowledge the wide range of backgrounds employees might have when planning holiday breaks, office parties and more.

EMAIL

How to use data to effectively communicate internal changes

Three data-backed techniques to ensure your emails get opened and read by employees.

CRISIS COMMUNICATIONS

5 ways to communicate calm in a crisis

A McKesson comms exec shares her crisis tips during pandemic and beyond.

RAGAN AWARDS

Share your amazing internal comms—and workplaces

Enter Ragan’s Employee Communications Awards to showcase your impressive internal campaigns, content, projects, intranets, remote experiences and inspiring workplaces. The deadline is Friday, Oct. 23.