Refinery29 is building a 10-person Facebook Live team, Snapchat is slashing its ad prices for brands, sources say, How the FT drove digital subscriptions sales by 600 percent over Brexit weekend, In the Snapchat era, Instagram still rules for fashion bloggers,
| Bethany Biron The ephemeral photo-sharing app has become the next frontier for fashion designers as they seek to reach consumers with behind-the-scenes looks at products -- and their own personal lives. |
| | | Sahil Patel Refinery29 is in the process of building a 10-person Facebook Live team, which will include up to four or five producers, a social community manager, a tech specialist and an analytics guru. The decision to create an entire team comes as Refinery29 looks to create more polished live streams, which require content, tech and social specialists, the company argues. Overall, Refinery29 produces 15 live segments a week and is looking to do more. |
| | | Garett Sloane Snapchat’s ad prices are starting to come down; its new ad platform has a $100,000 minimum spending requirement, according to sources. That’s a far cry from the $500,000 minimum that Snapchat started with. “Snapchat has heard concerns from brands that price points are really high. But that’s the strategy: They’re making a statement their inventory is worth such a high premium,” a source said. “The lower barrier to buying helps advertisers test ads on a platform and refine their approach by discovering what works and what doesn’t. | | | | Jessica Davies The Financial Times lowered its paywall for Brexit-related content last week but found that people didn’t just swallow its content and leave but stuck around and bought digital subscriptions. The publisher generated a 600 percent increase in digital sales subscriptions over the weekend, because it has hit on the right formula for synchronizing editorial with real-time marketing and audience acquisition. “This was our moment,” the FT’s chief commercial officer told Digiday. |
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| | | Digiday Events Even in the age of Snapchat, Instagram is still king for fashion bloggers when it comes to engaging with followers. Before the Digiday Retail Summit in Nashville from June 27 to 29, 2016, Digiday Events spoke with Orton about the enduring power of Instagram engagement for bloggers, how it must improve and the role her app will play in helping bloggers make money on their content across platforms. |
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