The social media hoax that won't go away; Sean Spicer stokes anger with DWTS booking; Skills that all organizations want; and more

MORNING SCOOP

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport.

AWARDS

Kroger’s audacious plan to limit food waste is boosting staff pride

The grocer is undertaking a ‘moonshot’ initiative to drastically reduce its own environmental impact and end hunger in the U.S. The results so far are eye-opening—and award-winning.

JOBS OF THE WEEK

30 jobs in the PR and marketing world

Confused about how to compose the ideal résumé? Consider these tips. Then, check out our roundup of current job openings.

PR DAILY AWARDS

Announcing PR Daily’s Media Relations Awards winners

PR

Why you don’t need a bigger training budget

See how even the smallest comms teams are getting robust training without breaking the bank.

SOCIAL MEDIA

How a sushi fan drew 47K Instagram followers as a micro-influencer

Three years into her quest to highlight the top sushi sources in Philadelphia, Binh Nguyen shares her secrets for turning a culinary passion into a huge and devoted online following.

MORNING SCOOP

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

Also: YouTube will stop targeting ads to children, Facebook offers users a data-control feature, and Hotels.com wangles for a plug in wedding vows.

WRITING & EDITING

How to develop (and capture) ideas for your blog

First and foremost, remember that the subject matter should serve your readers. With that in mind, we present a batch of sources to mine for engaging topics.

RAGAN AWARDS

Show off your internal campaigns, projects and intranets

Enter Ragan’s Employee Communications Awards by Oct. 4 to showcase how your internal comms efforts drove employee engagement and inspired your workforce.

THE CONSULTANT IS IN

Expert techniques for taking exceptional profile photos

Whether you’re in a posh office or at an external location, these three simple tips will help you master the light, relax your subjects and capture their true essence.

CONFERENCE ALERT

3 ways to help your executives thrive in the digital world

Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.

PR

How PR pros can turn the tide of bias in today’s news cycle

Some media outlets report news with a particular leaning, even a political agenda. That doesn’t forgive the withholding of information from a given organization. Here’s what can be done.

MORNING SCOOP

Reddit offers livestreaming tools, chicken chains crow on Twitter, and top execs redefine the purpose of a corporation

Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more.

MORNING SCOOP

Reddit offers livestreaming tools, chicken chains crow on Twitter, and top execs redefine the purpose of a corporation

Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more.