will be diving into the challenges of measurement this August
| | One of the recurring themes of Upfronts was the move toward consistent measurement. Much is being done in the space, but where do we stand right now? What are the latest tools and initiatives to help advertisers reach their target audiences - and how are they working? Where does mobile fit into it all? And what do we do with all that data?
These data and measurement leaders will answer all of those questions and more. Register your team and dive into these challenges with experts from: A&E Networks, Ad-ID, American Association of Advertising Agencies, Amobee, Blue 449, Del Monte, Geopath, GroupM, Hulu, IAB Digital Video Center for Excellence, Moxie, Public Knowledge, Shareable, Starcom, the VAB, TV Time, Horizon Media & more. | | | | Questions? For event or registration questions, contact Cathy Pearson at 203.899.8470 For sponsorship opportunities, contact Mike Farina at 203.218.6480
Sponsored by TV Time
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