In case you missed it, celebrity couple-slash-walking embodiment of PDA, Kourtney Kardashian and Travis Barker, tied the knot (for the third time!) over the weekend in Portofino, Italy. And while the over-the-top affair was exactly what we'd come to expect from a Kardashian, the wedding was a surprise exercise in celebrity sponsorship deals. From the family that shills makeup, diet products, and shape wear for thousands of dollars per IG post, comes the future of #sponcon: a completely brand-endorsed wedding.
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