Premium video has become a hot topic in advertising spaces, and for good reason: A recent study found that it delivers up to 25 times more ad attention than non-premium video on Facebook and Instagram. As a result, premium video inventory — high-quality ad placements in prominent areas most likely to engage specific audiences — is sought by agencies and brands of all sizes.

To unpack premium video's role in the marketing mix, including spend and the areas where advertisers are seeing the most significant results, Digiday and Amobee surveyed 116 advertisers. This state of the industry report highlights what they told us and how advertisers are winning with premium video. Download it to learn:

Where video fits in the premium marketing mix
How advertisers are allocating premium video spend
How premium video outcomes are matching up to other premium outcomes
The future of premium video and next steps for advertisers
The role of partnerships in scaling premium video campaigns