The Telegraph's Future Free From Cookies

Hi there, Lucinda Southern, Adweek media editor here.

The upcoming demise of the third-party cookie is driving publishers to get their houses in order to maintain a way to identify and target audiences. This will also put them in line to take a slice of the $19 billion industry that’s currently riding on the back of third-party data.

I wrote about U.K. publisher The Telegraph which is pretty advanced in this respect (swearing off third-party data for targeting earlier this year) and how it’s working with real-estate firm Zoopla to target first-time buyers and upsizers.

One to file in the expected section: Over the past 30 days, The Telegraph’s property hub has had a record 1.3 million global pageviews, twice as many as last year. As you’ll know, this added traffic lets it build deeper audience profiles on these segments.

For all the hand-wringing and articles about cookies disappearing (myself included) there's still a chunk of folks looking to maintain the status quo while they still can. This isn’t going away, get in touch if you have something to share -- Lucinda.southern@adweek.com

Political platform news rumbles on. Democratic ad buyers are increasingly exasperated with Facebook’s enduring political ads ban when there are still key runoff races in Georgia ahead.

Read my colleague Scott Nover’s report on the developments. Especially vexing is the tens of millions of dollars lost from how this stymies fundraising.

Our newsroom is still reeling from the sad news of losing Mike Yuhas, Adweek's copy chief of 31 years and Vietnam vet, this week. Have a read about the ways Mike made a difference to the work and lives of the people he knew. And if you can, consider making a donation to a veteran relief fund.

Finally, have a think about supporting us by taking out an Adweek Pro Subscription.

Thanks for reading, until tomorrow,

Lucinda

The ad ban is still in effect as the Georgia Senate runoffs loom.

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The site's search apparatus is already in the DOJ's crosshairs, but some believe the probe could delve deeper.

The social media company has averted several tough deadlines already.

Adam Mosseri said talks are ongoing with regulators and governments in the region.