The YouTube Guide to Wellness Is YouTube an effective place to jumpstart your personal wellness routine? Yes and no. I’d argue that it’s a useful platform for consuming wellness — for finding inspiration and instruction, following a fitness journey or watching some of the world’s fittest pull off amazing achievements. But you do need to watch with vigilance. Much like the rest of the social media universe, YouTube’s health and fitness library is a minefield of misinformation. People are there to sell you stuff: supplements, recovery products, unsafe diets. Naturally, the category’s cost per mile is on the higher side, with advertisers willing to pay between $7 to $15 per 1,000 views for ads on these videos. It’s telling that so many wellness accounts saw their impressions skyrocket during the pandemic, while we were stuck at home, sequestered from trainers and teammates, and true health experts had bigger fish to fry. At the time, YouTube proved a useful link to the larger exercising world — offering all manner of follow-along workouts, documentary-quality vlogs and power hours for stress relief. That premium content still remains, if you know where to look. |