True transparency is some way off for scaled advertisers.
March 25, 2022

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"Transparency takes many forms" may seem like a malapropism, but in the frenzied world of programmatic trading, a sector of the ad industry created to disrupt, it will have to do (for now).

Currently, the ANA is working with auditors PricewaterhouseCoopers to help marketers make sense of the myriad ad tech sector, a sector of the ad industry where many actors were shown to have fallen short of expectations in recent weeks. Read more below.

  • True transparency is some way off for scaled advertisers.
  • Why Epic Games is collaborating with Collective and the IPA to educate brands about Unreal Engine.
  • An insurance startup takes its first swing at OTT/CTV advertising as investments in that space take off across the industry.

From our sister site, WorkLife:

Other things to know about
  • Vevo, Roku Brand Studio, and Learfield are among this years winners for the 2022 Digiday Video and TV Awards. Check out the winners here.
  • To drive CTV ad performance, brands are creating multiple variations of different ad units to serve audiences. Download this guide to learn how marketers are using metrics to inform creative refreshes. Sponsored by MNTN.
  • Marketers are reassessing their digital media targeting strategy to reach the right consumers while prioritizing privacy. Download this guide to learn how companies are shifting internal tactics and external partnerships. Sponsored by Wiland.
Top Stories
Ivy Liu
True transparency is some way off for scaled advertisers.
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As the use of Unreal continues to expand outside gaming, it is becoming increasingly imperative for brands to have thorough in-house knowledge of how it works — and to maintain a working relationship with Epic.
Marketers are reassessing their digital media targeting strategy to reach the right consumers while prioritizing privacy. Download this guide to learn how companies are shifting internal tactics and external partnerships.
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An insurance startup takes its first swing at OTT/CTV advertising as investments in that space take off across the industry.
CTV can suffer from ad repetition and frequency-capping issue. The remedy is not simply delivering fewer ads; it’s ensuring they’re purposeful experiences.
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As a founding partner of Wild Rift Esports, Coca-Cola finds itself in a similar position to other early esports league sponsors, such as MasterCard, whose decision to partner with League of Legends Esports in 2018 spurred a deluge of brand interest in esports.
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Advertisers are prioritizing the creative refresh to combat ad fatigue and drive CTV campaign performance. This guide explores how teams are refining the practice in 2022.
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This year’s Digiday Video and TV Awards winners blazed a trail through the unknown when media consumption habits were evolving like never before and set new standards for adaptability, innovation, and storytelling along the way.
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The startup is looking to convey its expanded offering as well as what makes Zola different with its advertising and marketing.

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