The Trade Desk reassures that minimal authentication can still attract ad dollars, but many publishers remain skeptical of relying on UID 2.0 and ceding control over their data. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The Trade Desk reassures that minimal authentication can still attract ad dollars, but many publishers remain skeptical of relying on UID 2.0 and ceding control over their data. | | |
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howdy! | | | | | Amazon continues to make a concerted effort to “elevate” its pitch to advertisers. | | |
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| | | | | The potential of a brand’s first-party data is limitless, but brands and agencies must go deeper than traditional data strategies to ensure they’re getting the most out of the cookie-free world. | | |
howdy! | | | | | Intrinsic in-game advertising has not yet become a default inclusion in many brands’ marketing budgets. To get inside premium titles, marketers have instead invested in bespoke immersive brand experiences. | | |
| | | | | Read this new playbook to learn the four questions marketing teams must answer to ensure their customer data serves the whole business. | | |
howdy! | | | | | What started as a part-time, pandemic-induced pregnancy journey vlog has turned into a family business for social media creators Lazara Miranda, Benny Martin and their three boys. | | |
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| | | | | While CTV was once considered a risky investment, it’s now seen as a lucrative opportunity for broadcasters and brands alike. | | |
howdy! | | | | | Brands have used events as a way to generate consumer interest in their products for years. As new event strategies continue to emerge, Digiday+ Research looked at the current events landscape. | | |
howdy! | | | | | The use of principal media is on the rise, notably by the agency holding companies, which are looking for profit wherever they can find it. But how do clients feel about it? | | |
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