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AI delivers real value beyond gimmicks

Excitement about AI and generative AI have been mixed. While there are concerns over its potential to displace human creativity, Omdia experts reveal how the media industry is cautiously embracing transformative technology and how AI-capable devices are growing.

Download the latest Consumer Trends to Watch to explore how:

• AI-capable devices will account for 1 in 3 smartphones and 2 in 5 PCs shipped in 2025

• The media industry is cautiously embracing AI for efficiency and creativity

• To identify and market valuable AI capabilities to consumers

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