The true value of PR and how to fight for itMarketing has long been a metrics-based discipline. It’s time for PR to catch up. As an industry, we need to advance the conversation or watch our PR budgets shrink. Here are ways we can rethink our approach to metrics and measurement.
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Setting new benchmarks for PR’s value Marketing has long been a metrics-based discipline. It’s time for PR to catch up. As an industry, we need to advance the conversation or watch our PR budgets shrink. Here are ways we can rethink our approach to metrics and measurement.
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