The era of implicit opt-in and third-party data is officially coming to an end. Is your business ready? Consumer privacy regulation and the death of third-party cookies are accelerating the need to rethink how your organization collects and utilizes data to orchestrate customer experiences. The brands that will thrive on the other side of this seismic shift are executing against a third-party data deprecation playbook right now. Download this eBook to learn how you can successfully navigate the ongoing changes in the privacy-first era. You’ll discover:
The 4 tools you need in your data deprecation playbook How a customer data platform enables you to execute on it What companies like HEINEKEN USA are doing to make the transition now |