Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace — but give it time. The spotlight’s inching closer. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | At the Upfronts, creator took the stage — but not the power. Yet | | |
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howdy! | | | | | The software giant is contacting media buyers informing them it will close in February 2026. | | |
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| | | | | AI integration is not a one-time project, but an ongoing journey of testing, learning and refining. | | |
howdy! | | | | | The creator economy is growing rapidly, but the technology infrastructure required to manage and scale influencer marketing has yet to catch up. | | |
| | | | | While shoppable advertising across streaming is a relatively emerging space, respondents to a recent survey indicate they’re prioritizing investments in shoppable advertising across CTV and streaming, however, social media remains the top priority for most. | | |
howdy! | | | | | With AI-driven updates rolling out steadily and traffic patterns shifting, publishers are starting to plan for more zero-click searches. | | |
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| | | | | AI-powered brand safety tools now assess tone, sentiment and audience signals, helping advertisers find better media alignments and improve performance across closed ecosystems. | | |
howdy! | | | | | In this edition of the Digiday+ Research Briefing, we examine the impact of tariffs on consumers, retailers and advertisers. As uncertainty remains, we look at some different predictions and their impacts. | | |
howdy! | | | | | Future success no longer looks like being top of the blue links on Google’s index or any other search engine’s – it will center on how to ensure your content gets surfaced in AI answer engines too. | | |
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