Users who call organizations often find themselves in frustrating phone trees. Badly designed interactive voice response (IVR) systems violate many of the 10 usability heuristics.
Even the smallest amount of empirical findings about your target audience and their use of your UI will lead to vastly better design decisions than if you're designing without data. Because then you're just guessing. 3 min video
We conducted user research to understand the impact of emojis in email subject lines. They can be useful once in a while, but should not be overused. 5 min video
UX Career Progression Study
We are interested in learning about career progression in the UX field. Responses from all levels of UX practitioners welcome, whether you're brand new to the field or have been working in UX for 15+ years. Please share your experience and complete the following survey: https://link.nngroup.com/career-progression
NN/g UX Podcast
UX, Big Data, and Artificial Intelligence (feat. Kenya Oduor, Ph.D., founder of Lean Geeks) How has the UX field changed over the years? What does the future of UX work look like if scope is wildly expanding? Will we be automated out of a job? What should teams do to ensure they’re not misinterpreting data? Kenya Oduor shares her thoughts on these questions and more, offering suggestions for UX professionals wishing to set themselves up for success in a future of coexistence with artificial intelligence systems and automation.
