Dear trade visitors,
Did you know that the ITB Berlin hall plan is organized not only geographically but also by market segments?
Today, we would like to introduce you to these segments and take you on a journey through the themed worlds of ITB Berlin. For deeper insights, visit our newly designed website itb.com/segments.
Don't miss the chance to register as an exhibitor in the individual areas in our exhibitor portal. The registration deadline is 1 September.
Best regards,
Your ITB Berlin Team
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| | Adventure Travel | Adventure Travel and Responsible Tourism are increasingly trending. At ITB Berlin, we have a whole exhibition area in hall 4.1 that covers these segments.
Meet specialized suppliers, network, discover the latest trends in the field, and learn more about how to experience destinations while protecting the environment.
Further, our Lighthouse Stage offers a dedicated program with topical insights.
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ITB MICE HUB | The MICE sector covers an entire industry and stands for Meetings, Incentives, Conferences and Events. It has also found a home in hall 8.2 at ITB Berlin.
At our ITB MICE HUB, we are offering international MICE exhibitors the opportunity to rent a ready-to-use counter in the centre of other MICE experts. Here they can exchange ideas, expand their network, and strengthen their business relationships.
Become a part of ITB Berlinâs MICE network.
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Medical & Health Tourism | Medical & Health Tourism has established itself as an important segment at ITB Berlin in recent years.
At our Medical & Health Tourism Pavilion, medical providers with corresponding healthcare offerings can present their products and services. Buyers and agencies are specifically targeted to visit this area at the exhibition grounds.
Learn more about our comprehensive program or become an exhibitor in this area.
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Home of Luxury | A growing sector in tourism is the luxury travel sector. At ITB Berlin, luxury buyers and suppliers have their own space: the Home of Luxury.
In the Marshall Haus, set apart from the hustle and bustle of the trade show, we have created a tasteful atmosphere.
Use this platform to present your luxury products and build new business relationships.
Find out more and register now as a luxury supplier!
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Travel Technology | When at ITB Berlin, immerse yourself in the third largest market of our industry: Travel Technology!
Our Travel Tech segment features five dedicated exhibition halls (hall 5.1, 6.1, 7.1c, 8.1, 10.1). Meet tour guides, suppliers, technology specialists, and intermediaries on-site. Cutting-edge content is presented at the eTravel Stage in hall 6.1 â the think-tank for technology-driven innovation in tourism.
Discover the Travel Tech world live at ITB Berlin or become an exhibitor.
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Youth Travel | Adventurous, CO2-conscious, digitally savvy â Generation Wanderlust wants to travel the world, stay longer, and is willing to spend more, making them a unique target group.
Since 1999, youth travel and economy accommodations have been an integral part of ITB Berlin. In hall 4.1, there is a dedicated exhibition area with workshops and events in collaboration with WYSE Travel Confederation.
You still have the chance to become an exhibitor in the youth travel and economy accommodation sector.
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Career Center | The possibilities for travel are endless, and so are the career opportunities in tourism.
Whether you are looking for the perfect study program or the job of your dreams â The ITB Career Center in hall 4.1 offers comprehensive information on study programs, further education, and job opportunities. Students and alumni share their firsthand experiences, introduce yourself as potential employer, answer questions, and become part of our program.
Register now!
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LGBTQ+ Travel | Travel with pride! Thatâs what LGBTQ+ Tourism at ITB Berlin stands for.
In cooperation with Diversity Tourism GmbH, we host the well-established LGBTQ+ Tourism Pavilion in hall 4.1 every year. It is the home for our dedicated exhibitors and offers an educational program for everyone. The segment also gets covered at ITB Berlin Convention. Over the years, it became the biggest LGBTQ+ Tourism presence at any global tourism trade show.
Learn more about our LGBTQ+ commitment.
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| | Insights of the Travel Industry with ITB 360° | Stay up to date! | We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°.
| Travel Hero Podcast | Navigating LGBTQ+ Inclusivity in Hospitality
Join us as Philip Ibrahim, General Manager of The Social Hub in Berlin, discusses catering to LGBTQ+ travelers. Learn about successful examples and future trends in LGBTQ+ gastronomy.
Listen in now!
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| News & Insights | | | How is the season going?
Exclusive facts & figures
Find out why Germans' desire to travel is increasing despite high prices and how the travel industry is dealing with unprecedented demand and challenges. Read more here.
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| | The results of the Travel & Tourism Radar by ITB Berlin
Travel companies typically respond to transformation due to external pressure. The study shows positive business outlooks and insights into investment plans. Read more here.
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| | Do you have any Questions? | We have the Answers! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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