WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

JUNE 22, 2017

ADVERTISEMENT

He Gets Car Dealership VIP Treatment But It Takes Too Long

A VP of customer satisfaction has an unsatisfying experience.

Full Story

ADVERTISEMENT

Doubling Our Business with Frictionless Transactions
Brian Benstock, VP & GM of Paragon Honda will discuss Paragon’s record-breaking 2016 and their goal of doubling their business in 24 months.  Their strategy?  Create a frictionless transaction for the consumer.  Benchmarking Amazon and Apple, Paragon is building a “store without walls” that will revolutionize the vehicle transaction process and customer service experience.
Learn more about the TLS Auto CX Summit at http://tlsummits.com/automotive-cx-summit-2017/.

Customer Retention Comes in Different F&I Packages

Dealers use a specific tire-protection program both to get a competitive advantage over aftermarket competitors, and also warm customers to purchasing value-added F&I products.

Full Story

ADVERTISEMENT

Video: How Dealers Can Boost Their Reputations

Today's broadcast from CBT Automotive.

Full Story

Vehicle Colors Mean a Lot to Customers

“Blue continues to gain strength as an automotive color position, and it has a calming effect and a strong correlation with natural things."

Full Story