We've quickly hit the halfway point of the week. So before you head off for your Fourth of July festivities, check out our top stories including a piece on PopSugar's new tool to help retailers and brands with their e-commerce efforts and a story on the beginning of the streaming video war. Read more below. - Last fall, PopSugar started building a tool designed to increase referral traffic from Instagram Stories. Later this month, that tool, called Sparkle, will hit the market as a product meant to help retailers and brands with their e-commerce efforts.
- While the battle for the future of TV advertising has been underway for a little longer, a new front has opened as TV networks are taking on digital platforms on their own turf. And in the first half of 2019, the streaming video war officially began.
- Subscription over-the-top sports broadcaster Dazn has increased the amount of original and licensed content it puts outside its paywall, in order to both acquire new, and retain existing, subscribers.
Other things to know about - Connect with leaders from Rothy’s, Target, Uber and more at the Digiday Brand Summit as we dive into measurement, fraud, partnerships and frenemies.
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