In the first half of 2019, the streaming video war officially began.
July 03, 2019

We've quickly hit the halfway point of the week. So before you head off for your Fourth of July festivities, check out our top stories including a piece on PopSugar's new tool to help retailers and brands with their e-commerce efforts and a story on the beginning of the streaming video war. Read more below.

  • Last fall, PopSugar started building a tool designed to increase referral traffic from Instagram Stories. Later this month, that tool, called Sparkle, will hit the market as a product meant to help retailers and brands with their e-commerce efforts.
  • While the battle for the future of TV advertising has been underway for a little longer, a new front has opened as TV networks are taking on digital platforms on their own turf. And in the first half of 2019, the streaming video war officially began.
  • Subscription over-the-top sports broadcaster Dazn has increased the amount of original and licensed content it puts outside its paywall, in order to both acquire new, and retain existing, subscribers.
Other things to know about
  • Connect with leaders from Rothy’s, Target, Uber and more at the Digiday Brand Summit as we dive into measurement, fraud, partnerships and frenemies.
Top Stories
Video Anywhere
In the first half of 2019, the streaming video war officially began.
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Content & Commerce
The self-serve tool, called Sparkle, was originally designed to drive referral traffic from Instagram Stories. It can now be used by brands to quickly build mobile commerce pages.
Sponsored by Criteo
“Hyper-targeting” and “hyper-personalization” aren’t synonymous. Clumsy hyper-targeting can overwhelm and alienate consumers. But hyper-personalized display campaigns incorporate crucial, often-overlooked factors such as timing, frequency and more. Click here to learn: WTF Is hyper-personalization?
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Retail Revolution
StockX, which just raised $110 million in new funding, and the RealReal represent a growing group of resale retailers once considered niche.
Sponsored by Braze
In order to be heard, email marketers need to listen for revealed preferences while also respecting explicit user opt-ins – and sounding human. Learn more about a new study on consumer perception of brand humanity here.
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Transparency
WPP to stop sharing data with Accenture over fears that the consulting firm could use that intel to undercut its prices on pitches for lucrative ad budgets.
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Sponsored by Namogoo
Online journey hijacking is a phenomenon in which unauthorized ads are injected into consumer browsers. It’s a widespread issue across the web — and e-commerce retailers are only just beginning to confront it head-on.
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DIGIDAY+ MEMBER EXCLUSIVE
From the shift to first-price auction environments to the increasing pressure on resellers triggered by demand for more a more accountable digital ad supply chain, ad tech vendors are bracing for major changes over the next six months.
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DTC Era
As direct-to-consumer brands have started branching out of their bread-and-butter digital marketing channels like Facebook and Google to explore channels like TV, out-of-home and direct mail, pressure is building to figure out which of these channels are most effective at driving sales.

All Latest Stories

On this episode of The Digiday Podcast, editor-in-chief Brian Morrissey sits down with Newsy CEO, Blake Sabatinelli to discuss the transition from digital to TV, what it means to be "anti-partisan" and why he believes that consolidation is inevitable in the growing world of streaming platforms.
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