The sudden shakeup at the top of The Washington Post’s newsroom is unlikely to improve buyers’ evaluation of news orgs as a place to spend their media budgets. Additional coverage: - Business publishers are turning their attention more to social video as advertiser interest — and ad inventory — opens up. More in this Digiday+ Media Briefing.
- Far from turning off brands, esports orgs’ participation in the Esports World Cup has actually sparked an influx of new sponsors into the space. Marketers are jumping at the opportunity to put their brands in front of the audience of an event that is billing itself as the Olympics or FIFA World Cup of esports.
- This edition of the Digiday+ Research Briefing examines how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the "Fortnite" ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators on the app even in light of its uncertain future.
- European homewares and garden retailer Kingfisher said in-house AI pilots have been successful.
- With experimentation in digital and immersive displays to live feeds, agencies and clients are able to integrate live consumer data.
Editor's note: Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. Sign up here to receive a daily Cannes Briefing beginning June 14 and running the week of the Cannes Lions International Festival of Creativity. Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | The sudden shakeup at the top of The Washington Post’s newsroom is unlikely to improve buyers’ evaluation of news orgs as a place to spend their media budgets. | | |
|
| | | SPONSORED BY |  |
| | | | | | | | | | |
howdy! | | | | | Business publishers are turning their attention more to social video as advertiser interest — and ad inventory — opens up. | | |
| | | | | Amid a transforming media ecosystem, advertisers are turning to ad tech partners for tools built for the modern advertising landscape, but evaluating their partners’ capabilities is crucial for success. | | |
howdy! | | | | | Far from turning off brands, esports orgs’ participation in the Esports World Cup has actually sparked an influx of new sponsors into the space. Marketers are jumping at the opportunity to put their brands in front of the audience of an event that is billing itself as the Olympics or FIFA World Cup of esports. | | |
| | | | | The potential of a brand’s first-party data is limitless, but brands and agencies must go deeper than traditional data strategies to ensure they’re getting the most out of the cookie-free world. | | |
howdy! | | | | | In this edition of the Digiday+ Research Briefing, we examine how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the “Fortnite” ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators on the app even in light of its uncertain future, as seen in recent data from Digiday+ Research. | | |
| Advertisement |  | | |
| | | | | Marketers are optimizing campaign targeting and messaging by leveraging data-driven consumer insights. | | |
howdy! | | | | | The European homewares and garden retailer said in-house AI pilots have been successful. | | |
howdy! | | | | | With experimentation in digital and immersive displays to live feeds, agencies and clients are able to integrate live consumer data. | | |
|
