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The Weather Company’s CMO Explains How Data From Cars and Appliances Will Rocket AI Marketing Connected products will provide a firehose of insight By James Cooper The digital transformation that is building speed with brands and agencies alike will increasingly be powered by more nimble use of data derived from IOT connections, then filtered through AI's machine learning by executives that have the merged mindset of a CMO and a CIO. And while that mouthful of reality hasn't been fully digested...
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