How brands use sarcasm on social to drive commerce — plus, all the payments news you missed last week.

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Sat - April 22, 2017


Verifone CEO On Retail’s Future


NEW REPORT: Investing In Omni Solutions To Avoid The Commerce Junkyard


NEW REPORT: Coffee Rides The Blockchain X-Border


Ingo CEO On The Pull Behind Push Payments


Passwords: The End Of An Error


Mastercard Launches Biometric Cards


Why The Market Liked Visa’s Quarterly Report Card


Card Spend Pushes Amex Top/Bottom Lines


Mastercard and PayRange Partner To Make Vending Cashless


How Global Suppliers Can Turn A Company Into A Criminal


NEW REPORT: Clear Complexions, Full Kiosks, Can’t Miss?


NEW REPORT: How A Hollywood Special Effect Became An AI Banking Assistant


LevelUp On Making Mobile Order Ahead Pay


Facebook Tracker: Pay The Messenger?


Alipay GM On Building Bridges To The Chinese Consumer


Facebook Messenger 2.0: Lotsa Bots


The Rise Of Payments Laundering


Grocery Tracker: Who Gets Whole Foods?


A Bank 250 Years In The Making


Is An OnDeck Acquisition On Deck?


Hacker Tracker: DataVisor’s Global Insight Into Online Fraud


Squaring The Circle That Is Square


Data Dive: The Bottom Line Edition: Wells, Whole Foods And The USPS


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The Snides Have It (On Social)
 

Funny and sarcastic tweets from Wendy’s aimed at Hardee’s are only the latest headline-grabbing attempts by companies to humanize themselves, gain affection, and, they hope, drive commerce, on social media. How brands use these tactics to energize their fans and drive them to show their support by evangelizing the brand, often translates into sales. Except when it doesn’t. How are some of the best using it to their advantage?

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Why Facebook’s Payments Strategy Isn’t About Payments
 

If you want to know how and where a company will strategically spend its time, money and efforts, then look no further than how it makes its money. Karen Webster said before Facebook’s F8 Developer Conference kicked off, not to be surprised if payments wasn’t the star of their show. It wasn’t — which she says only makes Facebook and payments a massive opportunity for everyone in the payments ecosystem. Confused?

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