As more companies develop new AI tools, a growing number of states are passing new laws to regulate more tech.
| As more companies develop new AI tools, a growing number of states are passing new laws to regulate more tech. We round up the week in AI. Additional coverage: Publishers still find it's a challenge to measure and block people who are finding ways to bypass their paywalls. As the in-housing trend continues in marketing, Frito-Lay says there's room for internal and external partners. Marketers across the board actually increased their spend in the last year, and brands and retailers spent a lot more on online marketing than agencies, a Digiday+ Research survey found. In six episodes, our new podcast Is This The Metaverse elevates the perspective of both the companies converting physical experiences into virtual entertainment — via fitness, concerts, fashion, advertising and coworking — and the individuals who are actually hanging out inside these virtual spaces. What companies can and cannot do as far as using AI tools in their hiring processes is becoming more clear following a landmark case settled in New York earlier this month. Capcom is one of a number of brands using the 50th anniversary of hip-hop for marketing efforts this year. Our most-read story this week: GroupM is removing MFAs from its inclusion lists. Other things to know about Join us for the Digiday Publishing Summit taking place in Miami from September 18-20 to hear from leaders at the New York Post, Condé Nast, The Independent and more as they talk through current industry challenges and uncover solutions. Third-party cookies have long cost both publishers and advertisers, but first-party data is unlocking new opportunities. What role will first-party data play after the deprecation of third-party cookies? Take this survey, and we’ll send you a $5 gift card. Sponsored by Google Privacy Sandbox. Beyond in-house efforts, marketers and agencies are turning to sophisticated alternatives to tackle complex retargeting tasks. Produced in partnership with Marketecture. | | |
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