The what, why, and how of TikTok’s advertising gold rush With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started.
ClickZ Daily: August 24, 2020 |
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| Happy Monday! With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Today we look at how you get started. Also, as holiday shopping season inches closer ecommerce prepares for the biggest opportunities in 2020. And, the pandemic forced brands to swiftly change their messaging. For OOH, it provided a chance to showcase dynamic creative capabilities and ability to engage audiences in a more relevant way. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Charlie Braithwaite With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started. |
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Digital Advertising Kamaljeet Kalsi COVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read more |
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| Digital Advertising Martin Porter COVID-19 forced brands to swiftly change their messaging. For OOH, it provided a chance to showcase dynamic creative capabilities and ability to engage audiences in a more relevant way. Read more |
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| Digital Marketing David Greenberg Nearly eight months into the global pandemic, in-person events have been resoundingly replaced by virtual ones - and they will occupy a permanent place in future marketing strategies. For businesses looking to grow and maintain engagement with audiences, a proactive virtual event strategy powered by marketing automation is a must. Read more |
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| Collaboration Monica Deretitch Creative team members are an important part of new technology implementation, and decision makers should include creative early to identify concerns and guarantee adoption. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
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