Lego sells seven sets every second and has produced enough bricks for everyone on the planet to have 80 of them. It's that kind of ubiquity and the wide, creative appeal of the toy that has made it the world's most beloved brand, according to social analytics firm Talkwalker.

The ranking is determined by the use of phrases like ‘I love it when’ or ‘I would love if’ near the name of the brand in forums and online discussions. Talkwalker says beloved brands cultivate “vital emotional connections” to consumers through means such as strong customer service or corporate social responsibility, or evoking nostalgia.

Who else made the list? Discover a few other brands that were most beloved based on these metrics.

The tech titan is forecast to fall behind other leaders in 2020 as its ad revenues drop—making it the first year it has not increased year over year. Meanwhile, the next most dominant brands in ad spend, Facebook and Amazon, are predicted to grow 4.9% and 23.5%, respectively, in 2020. Amazon has seen less of an impact from Covid-19, and Facebook has benefited from the continued popularity of Instagram.

Behind the drop: Google is facing a number of challenges, including calls for more data privacy and scrutiny from antitrust groups.

Wieden + Kennedy’s 2017 investment in startup Callen; Keith Cartwright's new eponymous agency launching with WPP's backing; The&Partnership's partnership with GroupM’s m/Six. These are all examples of a trend in recent years toward symbiotic relationships between advertising giants and startup shops. This sort of relationship opens the door for holding companies and large agencies to have a stake in smaller shops without acquiring them, while the smaller shops benefit from access to global networks and resources.

For Adweek Pro Members: Discover the creative opportunities these relationships have afforded both smaller shops and their much larger partners.

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• The 2020 Digital Content NewFronts arrived today in their delayed, virtual format. We asked TV, streaming and media executives about what to expect in our annual NewFronts roundtable. The conversation touched many topics, but two stood out: First, the pandemic-induced migration from linear to streaming, and the need for flexibility in 2020 negotiations.
• In a panel discussion, the IAB's Eric John discussed with Mike Law, president of Amplifi US, and Cara Lewis, evp of video investment at Dentsu Aegis Network, how the two agency leads are helping their clients navigate dramatic technology shifts as people adapt to a new world.
• The scales have firmly tipped away from linear for viewers using Samsung's smart TVs. At its NewFronts panel Monday, the company reported that streaming took up 58% of time spent on the devices.
• After teasing its transactional ad format for almost a year, Hulu's Gateway Go is here, allowing ad-supported viewers to send special offers to phones and emails, and giving advertisers a more direct conversion route.
• In its presentation, Roku focused on its updated ad platform, OneView, which is exclusively available through the upfront and includes incremental reach guarantees and daily frequency management through the platform.
• Tubi's presentation put a heavy emphasis on kids and family programming to meet the rising trend toward co-viewing, as well as its new AI-driven management tool for advertisers, which can enforce frequency caps no matter the source.
• After attempting to move out of NewFronts and into upfronts five years ago, ad-supported streaming service Crackle returned under the ownership of Chicken Soup for the Soul Entertainment Inc. (CSSE), a new name (Crackle Plus), an expanded content slate and new formats, Freeview and Jumbotron, to improve the ad experience.

Feeling out of the loop? In the latest episode of How S#it Works, Mark Book, head of content for North America at Digitas, tells us what the Interactive Advertising Bureau’s NewFronts are and how the event works.

More of Today's Top News and Highlights

• TuneIn Plays Up Sports and News Audio in New Brand Campaign Focused on Mobility
• Climate-Focused Gen Z Is Driving Growth in Online Secondhand Shopping
• A Broadcast Event Producer on the Need for Diverse Teams and Black Freelancer Opportunities
• With a Quiet Approach You’re Sure to See More of, McDonald’s France Advertises Its Reopening
• Adweek Together: The Future of Social Media for Social Good
• Carnival Extends Pause, Along With the Rest of the Cruise Industry

It’s a deft marketer that can navigate the political fray these days, especially on a hot-button topic like face masks. Vistaprint aims to do just that in a new ad. “This is not a mask,” the ad says. “This is a sign of love. This is solidarity.”

Join Adweek’s Danny Wright and eBay Advertising’s Scott Kelliher for a conversation on leaning into first-party shopping data to see consumers in new, insightful ways. Hear how you can solve the challenges of audience targeting in the quickly shifting– and increasingly cookie-less– digital environment. RSVP and tune in today at noon.

Allyn Shaw, president and chief technology officer at Recycle Track Systems, is one of the 15 leaders in media, marketing, sports and culture who is honored among our first annual Pride Stars. Read all of their insights here.

It's the latest brand to drop a racially insensitive product name.

Through substantive actions and commitment to issues of equity and race.

Doughnut bites and mini crullers can be purchased in stores nationwide.

Campaign encourages job seekers to see what’s available on its site.

Doug Zanger and Mary Emily O'Hara from D&I TBD co-host this week's episode of Yeah, That's Probably an Ad.