| | | | | Adweek’s Brand Genius 2017: Meet the Year’s 10 Sharpest Minds on Marketing’s Cutting Edge Plus, Brand Visionary Anna Wintour By Adweek Staff The data-obsessed advertising industry loves to study itself, but this year's crop of papers provided conflicting narratives. A YouGov survey released in March surprised many by revealing that 61 percent of Americans actually like the advertising they see. But don't break out the champagne yet, because six months later, a Morning Consult survey found that...
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| | | | | | | | Infographic: What Millennials Value Most in Their Lives, Careers and Personal Tech Marketers can learn a lot from a simple game of ‘would you rather’ By Emma Bazilian A simple choice between A and B can say a lot about a person--or, in the case of 9GAG's just-released Millennial Black Paper, an entire generation. In April, the cross-platform entertainment network, which counts 150 million users around the globe, teamed up with research firm GfK to create a simple "would you rather" questionnaire meant...
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