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| Adfreak | June 29, 2017 | | Today's highs and lows of creativity |
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The Year’s Weirdest Ad Is So Completely Bonkers, It Crosses Over Into the Sublime From Japan, of course By Tim Nudd Japan prides itself on ludicrous advertising. But every year, a few commercials go beyond--transcending the market's typical weirdness and reaching a state of truly inspired lunacy. "Gravity Cat," which won a silver Lion in Cannes, came close, but its oddness was relatively mild--and also wrapped in jaw-dropping craft. But thankfully, another silver Lion winner from...
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Kia Welcomes a New Hamster and It’s the Littlest, Wildest, Cutest One Yet David&Goliath introduces the Kia Soul Turbo By Erik Oster The Kia hamsters are back, and they've added a new member to the family. To introduce the brand's new Soul Turbo vehicle, David&Goliath created a spot featuring a cute new baby hamster named Turbo. Like Kia's new 201-horsepower vehicle, the pint-sized rodent is not exactly easy to catch up with. A nurse returns to the...
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Boom Beach’s Biggest Baddie Breaks Into Song in This Fun, Unexpected Musical Number Villainy's a lonely path By Angela Natividad What if I told you the business of evil is ... lonely? That's the line that begins the musical number in "It's Lonely at the Top," a dark and delightful animated film for Supercell's Boom Beach. Created by agency Barton F. Graf, the video is a promotion for the Blackguard Base Builder, a Boom Beach...
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KFC Changes Its Name to K’ehFC in Canada for Country’s 150th Birthday A 62-year resident joins the national celebration By Tim Nudd Well, this is a goofy stunt, eh? KFC Canada is honoring Canada's 150th birthday with the amusing if typographically challenging decision to change its name to K'ehFC for the duration of the summer. The change will be reflected on newly designed buckets of chicken, and you can also see the rebranding on the kehfc.ca website....
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The Year’s 15 Best Commercials, as Picked by the Cannes Lions Film Jury See the Grand Prix, plus all the gold winners By Tim Nudd McCann's Fearless Girl statue for State Street Global Advisors was the darling of the 2017 Cannes Lions festival, winning four Grand Prix. But the Film Lions were still the emotional center of Saturday's big award show at the Palais. "We're looking for bravery, on the client side and the agency side," Film jury president Pete...
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See All 23 Grand Prix Winners From the 2017 Cannes Lions Festival Led by Fearless Girl, Boost Mobile and 'Meet Graham' By Tim Nudd The 2017 Cannes Lions festival has wrapped up, and it's time to look back at the winners as a whole, as well as some individual pieces that did well. We'll begin with a Grand Prix roundup. Some 23 campaigns took home a total of 28 Grand Prix awards this year. See them all below. Glass...
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The 19 Best Outdoor Ads of the Year, as Judged in Cannes See the two Grand Prix and all the gold Lion winners By Tim Nudd We've looked at the year's 15 best commercials, as judged in Cannes last week. Now, it's time to look at the top winning Outdoor work. See below for the two Grand Prix winners and all the gold honorees. There is some traditional outdoor work, but most of it goes well beyond static billboards. Grand Prix...
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