Brands are tracking performance metrics on sponsored YouTube videos as a way to evaluate the success of an influencer campaign.
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| | | | | | | Amanda Perelli | Brands are tracking performance metrics on sponsored YouTube videos as a way to evaluate the success of an influencer campaign. | | |
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| | | | | Lauren Johnson | From cloud giants to a growing crop of startups, these are the people leading the future of marketing technology. | | |
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| | | | | Ashley Rodriguez | AT&T's answer to Netflix, HBO Max, will need to scale faster than its niche predecessor HBO Now to break even and appease investors, Barclays says. | | |
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| | | | | Ashley Rodriguez | Hulu, the largest US SVOD player that also sells advertising, has been been pursuing product placements as it expands its slate of originals. | | |
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| | | | | Nathan McAlone,Ashley Rodriguez | Netflix has a feature that allows you to force all users who are logged into your account to log out. | | |
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| | | | | Lucia Moses | Many now see their hopes of a windfall deflate as those companies' prospects for a successful acquisition or IPO have dwindled. | | |
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| | | | | Jennifer Ortakales | At Create & Cultivate's first Small Business Summit, women CEOs and founders discussed how to gain capital and know what method of funding is best. | | |
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| | | | | Drake Baer | Adam Neumann’s fall is seen as a business story, but it's a tale of social psychology. This is why startups are, in many meaningful senses, cults. | | |
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| | | | | Joe Williams | Former Goldman Sachs, Coach, and Uber officials sit on the board — including one who teaches at Harvard Business School. | | |
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| | | | | Alex Morrell,Shayanne Gal | We spoke with insiders, ex-employees, consultants, and other industry experts to map out Tom Montag's top corporate- and investment-banking leaders. | | |
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