The Los Angeles Rams recently used Snapchat's augmented reality technology for an advertisement on the football team's home turf, Sofi Stadium. Overall there’s more due diligence from marketers when it comes to influencer marketing efforts now, according to marketers and agency execs, who say that there’s been more rigor over the last year, and especially over the last six months. More in this Digiday+ Marketing Briefing. The Digiday Podcast will include more marketing trends as it expands its coverage area as Kimeko McCoy succeeds Tim Peterson as the new co-host. The quarter will be make or break for many publishers, platforms and networks looking to either make up shortfalls or increase their growth before the books are closed. In other words, it’s become much harder to predict how the fourth quarter will shake out. At least that’s the perspective of GSTV CEO Sean McCaffrey. Other things to know about Your last chance to enter the WorkLife Awards is October 20. Don't miss this chance to gain valuable recognition for your company's unique values and culture. By creating dynamic templates that accommodate messaging and creative, advertisers are streamlining creative iteration and shortening time to market. Sponsored by Clinch. With viewer attention vital to driving engagement and maximizing the ROI of campaigns, advertisers focus on contextual-driven campaigns as a more effective and respectful way to engage audiences. Sponsored by Channel Factory.
The collaboration between the Los Angeles Rams and Snapchat goes back to 2020 as the Rams made became the first NFL team to conceive a Snapchat AR experience, affording fans the opportunity to virtually wear the team’s recently unveiled uniform.
The way audiences consume media has fundamentally changed. They’re watching everything, everywhere, all at once, and advertisers need a simple, effective way to reach them.
Advertising teams need tools to optimize engaging these audiences at scale and harness data-backed offerings from new measurement players that better manage inventory and improve results. They also need a future-proof path to a multi-currency marketplace in which to use them.
With its advanced advertising solutions and leadership in new currencies, Paramount Advertising makes it easier for marketers to navigate this new convergent media landscape and find the right audience.
As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute campaigns.
Overall there’s more due diligence from marketers when it comes to influencer marketing efforts now, according to marketers and agency execs, who say that there’s been more rigor over the last year, and especially over the last six months.
As AI technologies differ from setup to setup, some show inherent biases that can undermine campaign data analytics, bringing human review back into the equation.
Publishers are relying on customer data platforms and other technologies to unify audience and customer data information to strengthen and diversify campaign performance for their advertising partners.
The quarter will be make or break for many publishers, platforms and networks looking to either make up shortfalls or increase their growth before the books are closed.
The quarter will be make or break for many publishers, platforms and networks looking to either make up shortfalls or increase their growth before the books are closed.
