In our latest installment of our Confessions series, we spoke to an advertising and product development executive at a traditional news publisher, about the internal tug of war. A group of startups want to change the way customers buy convenience products. For Digiday+ members: Marketers say they have their own share of frustrations with over-the-top streaming video distributors, stymied by different walled gardens that make it difficult for them to measure and match campaign performance. In our latest podcast, Quartz's Jay Lauf discusses the subscriptions business, why Quartz remained valuable as a company in the time of fire sales and more. Don't miss out on your chance to win a Digiday Video Award for Best Social Video Campaign, Best Video Ad, Best Use of YouTube and more. Enter before the last chance deadline on Dec. 7. |
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| Jessica Davies An advertising and product development executive at a traditional news publisher discusses the internal tug of war. |
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| Suman Bhattacharyya A group of startups wants to change the way customers buy convenience products. |
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| Advertisement  |
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| Sponsored Content SessionM Customers allow brands access to information about their habits and preferences, with the unspoken agreement that those brands will use that data to deliver them personalized experiences. But today, customer expectations are forcing marketers to rethink the value exchange as they demand brands know them and deliver personalized experiences for their loyalty. How do brands do this? Sponsored by SessionM |
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| Sahil Patel Brands are spending more on OTT advertising, but limited data sets and reporting from Amazon, Roku and Hulu has made it a challenging market for ad buyers. |
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| Aditi Sangal "Quartz has an interest to do something different and counterintuitive.” |
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| Sponsored Content Storyful The social media analytics market is set to exceed $9 billion in four years. The absence of meaningful content moderation and the complex interplay of ideas and platforms makes it more difficult than ever to protect your brand online by using quantitative tools. Sponsored by Storyful. |
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| Sponsored Content Brightspot Quality content is the foundation of success for media companies, but that content means nothing unless those companies optimize their distribution, personalization and new revenue opportunities across every channel. Get the guide. Sponsored by Brightspot. |
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| Advertisement  |
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Early Deadline:
December 7, 2018 |
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Last Chance Deadline:
December 7, 2018 |
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ALL EVENTS |
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