“The major concern is there is no solution,” said one exec. “It’s just a waiting game until Google tells us what’s going to happen — I hate to say it.”
| The digital advertising businesses has been thrown into a state of flux, thanks to recent moves from browsers and regulators to restrict the way advertisers have profiled and targeted people on their sites. Read more below. "The major concern is there is no solution," said one exec. "It’s just a waiting game until Google tells us what’s going to happen -- I hate to say it." Bleacher Report, home to Game of Zones and House of Highlights, is hunting for its next big franchises. With 50% of Minute Media's revenue coming from selling its tech stack, the company is expecting to hit $200 million in revenue this year. Digital marketing agency WPromote is acquiring performance marketing shop Metric Digital in another sign of how the DTC market is maturing. Other things to know about Leaders from Ciceron, Deutsch, Direct Agents and M/Six told Digiday that certain video metrics — including those surrounding fraud and engagement — have a ways to go before they’re perfected. Sponsored by Hulu. Publishers, we want to know what your revenue mix will look like as privacy restrictions continue to take hold. For a $5 Starbucks gift card, tell us how you’ll balance first-party data, subscriptions and traditional ad sales. Sponsored by CafeMedia. | | |
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