Reflections on life after the cookie were emblematic of a more introspective Dmexco this year.
| For all the existential questions facing ad tech right now, many of its constituents don’t seem to have turned to Dmexco for answers like they have in the past. Sobering conundrums like how to solve for the demise of the third-party cookie, have dominated conversations in the industry ever since the major browsers started making serious anti-tracking changes. So it's no surprise it was a dominant theme at Dmexco this week. Read more below. Reflections on life after the cookie were emblematic of a more introspective Dmexco this year. New York Magazine is bringing its product recommendation site The Strategist to the U.K. Playboy has gone from pin-up blonde bombshells to touting diversity, inclusion and feminism: An interesting move for a brand that built a multi-million-dollar business on objectifying women. Other things to know about We’ve laid out the formula for crafting a winning awards submission in the Digiday Awards Entry Guide. Download it here for insider info on how to build the perfect entry. Even reputable publishers still haven't fully eradicated malvertising, x-rated content and sketchy diet pills from their sites. New research sheds light on how publishers are fighting low-quality ads. Sponsored by GeoEdge. | | |
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howdy! | Content & Commerce | | New York Media is bringing The Strategist to the UK | | The redesign of New York Media’s fast-growing commerce vertical has been in the works since the beginning of 2019, with front- and back-end changes designed to make the site more customizable. | | |
| Sponsored by Duration Media | | Why viewability suffers in ad-heavy environments | | Many marketers and publishers are making the seemingly counterintuitive decision to reduce ad units in order to increase ad effectiveness. The idea: Advertising doesn't work unless it's seen. | | |
howdy! howdy! | Sponsored by PubMatic | | Survey: Cutting down on programmatic platforms | | To many industry pros, the programmatic ecosystem has become a confusing jungle of tech partners — and cutting down has been the only answer. Take this survey and tell us: What problems drove you to "supply path optimization?" You'll get a $5 Starbucks gift card on completion. | | |
howdy! howdy! | The GDPR Impact | | What’s in and out at Dmexco 2019 | | Figuring out ad tech business models that work without third-party cookies while trying to stay ahead of current and future browser changes will be hot topics at this year’s Dmexco. |
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