Retail media networks seemed to be the industry’s silver bullet. But until that proves out, marketers say they’re advising clients to be more calculated with their RMN spend.
September 19, 2024
'There's a point of diminishing returns': Why retail media's reckoning is said to be on the horizon
Retail media networks seemed to be the industry’s silver bullet. But until that proves out, marketers say they’re advising clients to be more calculated with their RMN spend.
Retail media networks seemed to be the industry’s silver bullet. But until that proves out, marketers say they’re advising clients to be more calculated with their RMN spend.
Publishers are reducing the risk of AI-altered images and deepfakes in political advertising, which contribute to the spread of disinformation, with new mitigation strategies and tools.
As behind-the-scenes revelations expose how Google’s execs orchestrated their dominance, that resignation has turned into something far tastier: schadenfreude.
In this survey-driven report, learn how brands and agencies are improving cross-functional collaboration in their pursuit of personalized, data-driven creative.
