Retail media’s rise is a trend that’s not expected to slow anytime soon, especially as the fallout from Google’s third-party deprecation continues to escalate the importance of first-party data.
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As reducing overhead costs and maximizing revenue become more important for digital publishers, they’re evaluating how AI can help them meet their goals, such as making content available in other languages to grow audiences, engagement and monetization.
Early on this year, Digiday+ Research predicted that publishers would depend less on subscriptions as a revenue driver as they moved further into 2024. According to a recent survey, that prediction might be coming true.
Publishers are testing generative AI technology to improve the search functions on their sites, in a bid to improve reader engagement, provide answers to readers’ queries using their own content archives and — in some cases — create an added value for paying subscribers.
Register for this virtual event on April 10 at 1 p.m. ET to learn how brands of all kinds are leveraging gaming publications such as PC Gamer to develop loyal communities.
