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| Adfreak | June 07, 2017 | | Today's highs and lows of creativity |
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These 12 Amazing Projects Are the Pinnacle of U.S. Brand Innovation Today See the U.S. entries on the Lions Innovation shortlist at Cannes By Tim Nudd The Cannes Lions festival announced the Lions Innovation shortlist Wednesday, recognizing branded projects around the world that use data and technology in creative ways to bring game-changing products to life. There are 35 entries shortlisted. The U.S. leads the way with 13, followed by the U.K. with four, Australia with three, and Singapore, Spain and...
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Domino’s Will Stream Ferris Bueller’s Day Off This Sunday on Facebook Live Nationwide movie night, with joie de vivre and cheap pizza By Gabriel Beltrone This Sunday is the 31st anniversary of the release of Ferris Bueller's Day Off, and Domino's is celebrating by inviting everyone in the U.S. to a nationwide movie night. In a partnership with Epix (and with help from agency CP+B), the pizza chain will stream the classic on Facebook, via the Domino's page, while offering...
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See the Hilarious Viral Volkswagen Ad That the Automaker Was Very Nervous to Run Is comedy appropriate after the emissions scandal? By Tim Nudd Among the film entries doing well at this spring's ad award shows is this stupidly hilarious Volkswagen Tiguan ad from Germany, in which a guy tries to reverse his horse trailer into a parking spot--very poorly, much to the raucous amusement of the horses watching nearby. The spot, by Grabarz & Partner in Hamburg, picked...
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Bacardi Liberates a Caribbean Town from the Shackles of Instagram’s Boomerang Break free for the summer By Angela Natividad Summer's in the air, and with it, cold drinks, filmy cotton and tanned limbs. Just in time, for client Bacardi, BBDO New York gives us "Break Free," a wild take on Instagram's Boomerang feature. Boomerang lets you create super-short videos that do exactly what they sound like. They're GIF-like, looped scenes that, while fun to...
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How R/GA Fit 1 Billion Colors Into This Ad for a Samsung Television It was filmed in Paris, the City of Light By Marty Swant How many colors can a person count? How many can a human eye even see? And perhaps more important, how many can the brain comprehend? A few dozen? Hundreds? A thousand? A million? A billion? And even if we as humans can't, what if we could? While working on a campaign for Samsung's new QLED...
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Nutella’s Unique Product Now Comes in 7 Million Unique Jars Ogilvy gets into artful algorithmic packaging By Tim Nudd Nutella, the hazelnut spread, has always been a fun brand (when it's not sending its biggest fan cease and desist letters). Now, via Italy, comes a fun stunt, in which the uniqueness of the product is reflected in the packaging. Ogilvy & Mather used a special algorithm--much as Diet Coke did last year, and Absolut...
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This Store Sells ‘Products of Tomorrow,’ for When Climate Change Really Gets Bad Don't forget your sunscreen By Angela Natividad In our most recent episode of World in Crisis (not a real thing, just the reality show we live in), the American administration opted to withdraw from the Paris climate agreement--something that's ironically been good for getting people to talk about the state of the planet, and even take action. (Shout-out to Weather.com and NatGeo!)...
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