REITs poised to benefit from positive CRE trends | Pivot to find earned media success as the landscape shifts | Facebook remains top choice for US mothers
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REITs poised to benefit from positive CRE trends Experts are predicting commercial real estate momentum next year across various property types, including data centers and retail. REITs are poised to benefit from this recovery, offering appealing investment opportunities due to their high-dividend yields and attractive valuations. "There's a lot of capital that has been raised and is ready to be deployed, and a lot of the fundamentals underlying most property types are still very strong," said PwC's Andrew Alperstein. Full Story: Yahoo (12/22)
Best Practices in Sales & Marketing
Pivot to find earned media success as the landscape shifts Adam Sechrist of Burson delves into earned media and how communicators will need to pivot in the new year to achieve success. "To break through, we have to say something that stands out and matters," Sechrist writes, adding, "If we're willing to be bold and genuine when responding to the news cycle, we'll gain the respect of both journalists and news influencers, earning coveted coverage and gaining more opportunities to tell the stories we want to tell." Full Story: PRWeek (12/23)
Facebook remains top choice for US mothers US mothers spend more than double the amount of time on Facebook and its Messenger app than on TikTok, Comscore found in a September study. Many moms use Facebook to share knowledge via neighborhood, logistics or parenting groups. Full Story: eMarketer (12/22)
Nike pivots focus to branding, sports culture Nike is shifting focus from performance marketing to brand building, emphasizing sports as a core element. CEO Elliott Hill leads is leading the turnaround by reducing promotional discounts and partnering with major sports leagues such as the WNBA and NFL to address declining sales and cultural relevance. Full Story: Marketing Dive (12/20)
AI campaigns showcase creative potential Brands are increasingly using AI for creative marketing, with notable campaigns including eToro's "Watch the Market Moves," Vodafone's "Rhythm of Life" and Coca-Cola's "Holidays Are Coming." Secret Level's "A Very AI Yule Log" and a Land Rover spec ad by Tool North America also highlight the technology's potential. Full Story: Ad Age (link gifted) (12/19)
Business Wellness
Spotting toxic productivity in everyday routines Toxic productivity often hides in daily habits like working through lunch or constantly checking emails, states WellGuide's Israa Nasir, who notes that these behaviors can create a lifestyle focused on doing rather than being, leading to exhaustion. Transforming these habits involves scheduling genuine breaks and balancing productivity with relationship well-being, turning productivity into a growth process driven by self-care. Full Story: Next Big Idea Club Magazine (12/10)
Homeowners face higher insurance rates, property taxes Home insurance and property tax costs have increased significantly, putting financial pressure on homeowners across the US. The surge is attributed in part to insurers raising rates due to natural disasters and increased home repair costs, while property taxes have risen alongside escalating home values. As a result, a record 32% of the average single-family mortgage payment in September was allocated to property taxes and home insurance, according to Intercontinental Exchange, with some metro areas seeing higher percentages. Full Story: The Wall Street Journal (12/23)
Legislation & Regulation
Report shows solid consumer spending US consumer spending increased 0.4% in November, driven by demand for autos, recreation and financial services, according to the Commerce Department. "The economy continues to grow from strong consumer demand as income growth and the wealth effect from higher portfolio values give consumers capacity to spend," said Jeffrey Roach of LPL Financial. Full Story: Reuters (12/20)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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