In 2018, the grocery industry expanded into areas American shoppers never thought it would—services like Whole Foods' 2-hour home delivery, Target's in-store delivery team, Kroger's decision to launch a fleet of driverless cars, and the rise of plant-based foods at nearly every major retailer (like Target, for example). But one of the most important aspects for consumers has remained the same—shoppers still care how much money can they save while buying groceries. Read more... |