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These Creative Veterans Hope Peaceful Protest Underwear Can Save Lives 'Purpose built waist bands' from the Saturday Morning initiative By Patrick Coffee Last year a group of prominent black creative directors--BSSP executive creative director Keith Cartwright; Twitter group creative director Jayanta Jenkins; Amusement Park chief executive officer Jimmy Smith; Geoff Edwards of Creative Artists Agency; and Chobani managing director Kwame Taylor-Hayford-- announced the launch of Saturday Morning, an initiative designed to facilitate conversations about social justice both...
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Why Marketers Must Unify Context, Contact and Content to Survive on the Customer Journey Brand messaging must be relevant, compelling and useful By Paul Woolmington What would you think if you walked into the car dealership where you had bought your last two cars, knowing the model you wanted to drive out with, and your longtime friendly dealer started trying to persuade you to spend the money on a Tuscan timeshare? What if you were intrigued to learn more about...
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