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These Tech-Savvy CMOs Embody All the Talents the Modern Marketer Needs These 16 CMTOs from brands like GE to L'Oréal have got game By Adweek Staff The digital/social/mobile/virtual age heralds a whole new approach to marketing, given that consumers enjoy more control over content and accompanying messaging than ever before. This reality has given rise to the tech-savvy CMO--one who is comfortable making use of all these digital skills to reach consumers in new ways. These 16 talented executives have all...
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The New Ways Established Brands Do Battle With Startups Tales from a veteran marketer By Dave Knox When I started at Procter & Gamble, my first job was in a group called AP/DO, otherwise known as "deodorant" to normal people. I was on the Secret Brand Team where I found myself in the middle of the deodorant wars between P&G (Secret and Old Spice) and Unilever (Dove, Degree and Axe). It was...
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Infographic: How Phone Calls Can Help Boost ROI on Display Advertising New study from DialogTech takes a deep dive By Emma Bazilian Native and social ads might get all the buzz in the world of digital marketing, but the humble display ad remains an integral part of any online campaign--and spend in the category is only continuing to grow. Still, there are some big hurdles attached to display that advertisers have yet to overcome. "As marketers allocate...
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A Chanel Bag Causes All Sorts of Problems in This Comic Short Film by Harper’s Bazaar Humor meets high fashion By Tim Nudd UPDATE: Hearst, the publisher of Harper's Bazaar, tells Adweek that this film was produced as editorial content, not branded content. Original story below. Brands like Kate Spade New York have brought a welcome warmth to the coldness of high-fashion advertising lately with charmingly quirky (and product-filled) comedic films. Now, Harper's Bazaar has published a new...
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In a Radical Departure From Previous Work, United Way’s New PSA Shows Philanthropy Isn’t Pretty Campaign shows 'problems nobody talks about at cocktail parties' By Christine Birkner United Way raises more than $4.7 billion every year for improving health, education and stability in communities around the globe, and until now, its marketing focused on the aftermath and uplifting side to its good work, often featuring smiling volunteers in "Live United" t-shirts. But the nonprofit is taking a drastic turn to prompt more...
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Amid an Advertiser Exodus, Even YouTube’s Own Ads Are Running on Vile Content An embarrassing sign of the problem's breadth By Lauren Johnson To cap off a week of companies like AT&T, Verizon and Johnson & Johnson pulling their ad dollars from YouTube due to placement around offensive videos on the platform, it was shown today that not even YouTube's own brand is safe from the problem. On Friday afternoon, Wall Street Journal reporter Jack Nicas tweeted a...
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Anomaly Completes Leadership Team in L.A. With Hires of Executive Creative Directors From BBH London Paco Conde and Beto Fernandez round out office opened in 2016 By Erik Oster Anomaly has completed the leadership team for the Los Angeles office it opened midway though 2016 with the hiring of partners and executive creative directors Paco Conde and Beto Fernandez, who will officially start in their new roles in May. Conde and Fernandez round out a team that includes managing director Jiah Choi and chief...
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