The Scoop: How Southwest CEO tackled major change comms in New York Times interview

Plus: The benefits of in-house influencers; NASA partners with Netflix to expand audience.

These were communicators' biggest surprises of 2025 so far

It's been a wild year -- and we're only halfway done.

Tactical steps for building a GEO-ready content strategy

The search game has changed.

5 ways to measure relationships

Why PR pros should be measuring more than numbers.

NSPRA President Heidi Vega on courageous leadership in times of crisis

Heidi Vega shares how empathy and a “fail forward” mindset help her guide teams through their hardest days.

The Scoop: JCPenney newsjacks Bezos wedding to revamp brand

Plus: Olipop’s PR kits for customers sold out in two minutes; Law360 journos must now use an AI tool for bias detection.

  Member Content

3 tools for crafting meaningful storytelling

How to create stories that resonate with your audience.

Social media updates and new features to know this week

Including X, Meta, TikTok and more.

4 tools to leverage AI overviews for better visibility

AIO is a wakeup call for PR pros.

5 psychology tricks to boost your content engagement

Writing tips that play on the mind.

The Scoop: Hims’ CEO, Novo Nordisk shed light on broken partnership

Plus: XX-XY Athletics CEO makes strong anti-HR statement online; TSA takes proactive approach to record travel days.