Advertisers have been complacent and reactive when it comes to Facebook, until a changing society demands them to act otherwise.
| The relationship between Facebook and its largest advertisers is dysfunctional at best and the latest standoff is fueling the dysfunction once again. More than 900 advertisers aren’t buying ads on Facebook until at least the end of July over the social network’s handling of hate speech. Facebook, however, seems content to let the boycott play out rather than make any sweeping changes to its policies around hateful content. Read more below. If the boycott is temporary then damage to Facebook's revenue is also temporary. Therefore, this boycott is less about hurting Facebook and more about advertisers trying to exert their influence over the social network’s policymaking. These should be banner days for a Black media site that has long covered social injustice for a young audience, but Blavity has been taking many financial hits for doing what's right and covering what's right, according to its CEO Morgan DeBaun. For Digiday+ Members, the latest media briefing asks when will the conditions be right for any marketers who are participating in the Facebook ad boycott to return to the platform? Last week Facebook committed to undergo an audit by the Media Rating Council. This audit will determine whether Facebook has applied an advertising adjacency standard into its brand safety protections. Other things to know about Next week: The volatility of the publishing industry is not partial to North America. At the Digiday Publishing Summit Europe LIVE, we’ll dive deep into the challenges facing European publishing, including growing subscriber revenue through coronavirus and the changing commercial floor. Reserve your spot to hear from Vox Media, The Telegraph, Hearst Europe and others. Learn more about special offers and free tools from Digiday’s Retail Partner Coalition. With spending declining across most non-essential categories, brands and retailers need help. Visit this page to learn how to gain access to better deal terms, no-fee access to products and services and other solutions from our Retail Partner Coalition. | | |
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