These days, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background.
These days, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background.
Klaviyo enables B2C businesses to own all their data to create great customer experiences. With B2C CRM, Klaviyo is now bringing marketing, customer service and analytics together in one place — making the data even more powerful, and helping consumer brands build smarter relationships. More than 167,000 consumer companies like Dollar Shave Club, Daily Harvest and Filson choose Klaviyo to get to know their customers better and grow their businesses faster.
A survey of nearly 2,000 teens uncovers perceptions about using trends in marketing campaigns. The report breaks down what makes content feel authentic, why campaigns flop and how marketers can connect without crossing the cringe line.
Agencies are scaling smarter by finding an avenue between in-house and outsourcing where a partner seamlessly integrates with their operations to drive performance, ensuring every campaign is optimized for efficiency, impact and ROI.
Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company. CTO Burhan Hamid shares what goes into that process.
