'They're passing the liability onto us': Publishers balk at Publicis Media's new GDPR requirements

Publicis wants publishers to agree to new GDPR-related terms if they want to keep getting business from the agency giant. Some publishers are pushing back.

By taking its media buying in-house, The New York Times was able to launch a new campaign in a matter of weeks and has found itself less dependent on third-party measurement vendors.

Ad-tech executives aren't sure what the implications of the new California consumer privacy law will be due to the generalizations it makes about what constitutes personal information.

Learn how The Atlantic, Popsugar, The New York Times and others are approaching the challenges of building a subscription business at Digiday Hot Topic: Subscriptions and Memberships. Register by this Thursday, July 12 to save $100 on passes.

Retargeting hasn't gone away under the GDPR. Brands have cut spend on prospecting campaigns but they're still retargeting ads since the privacy law has begun being enforced.

For Digiday+ members: Despite the changes made to its news feed, European publishers still ranked Facebook as the third-best platform to monetize and distribute video behind YouTube and owned sites.

On the latest episode of the Digiday Podcast, BuzzFeed founder and CEO Jonah Peretti talks about his company's relationship with Facebook and profitability versus growth.