The MailPoet Monthly Newsletter
Hi Poets,

This month has been a busy one for the MailPoet Team. We’ve added two new team members - Rodrigo, DevOps Engineer, hailing from Spain and now living in the Canary Islands, and Michelle, QA Engineer, who is based in Indianapolis, Indiana. Welcome!

We also have some good news for WooCommerce users - MailPoet now includes segmentation. That means paying you can send emails to your customers who have purchased a specific product or a product in a specific category. Pretty soon, you’ll also be able to set up automatic emails for these segments. These are Premium features. Stay tuned!

Enjoy the links!
Kiefer and the MailPoet Team
Using Holler Box to Set up Simple Pop-up Forms

Using Holler Box to Set up Simple Pop-up Forms

The ubiquitous pop-up box. Are they an essential email marketing tool? Or a necessary evil? What’s the best way to use them?

In this post, we’re going to talk about pop-up boxes (also known as modals) and specifically, using a WordPress plugin called Holler Box to set them up on your website. Why Holler Box? In brief: because it’s super simple and only takes about 30 seconds to install and configure.
Case Study: The Station Inn

Case Study: The Station Inn

Here at MailPoet, we value loyalty. So, when looking for a MailPoet user to interview for a case study, we naturally thought of Jeff Brown, a long-time user of both MailPoet 2 and MailPoet 3. Jeff is the Online Director of The Station Inn, a music venue in Nashville, Tennessee and one of the largest and most-recognized live bluegrass music venues in the world.

In this case study, we talk to Jeff about why he uses MailPoet in particular, what some of his statistics are, and how we can potentially help him maximize his MailPoet usage.
GDPR

GDPR and You

If you haven’t been keeping up with tech news, you may be unaware of some big forthcoming European Union legislation. Even if you are outside Europe, the regulations will probably still apply to you, as they are enforceable for anyone handling EU citizens’ data.

What will happen? And what should you do? The short answer: MailPoet, just like WordPress, is currently taking measures to help website owners abide to the rules.

We will keep you updated on our progress. In the meantime,you can read the long answer in this article on Smashing Magazine.
Lessons in Writing Memorable Content from the Master of Wit, Oscar Wilde

From the Archives

Lessons in Writing Memorable Content from the Master of Wit, Oscar Wilde


Oscar Wilde was unquestionably one of the most unique personalities of the nineteenth century. The author of dozens of plays, essays, novels, and other works, his combination of wit and individuality has made him world-famous for his clever phrases and funny insights.

Wilde is a particularly useful case study for modern bloggers, as his work tended to be short and memorable, two very important things in the current media landscape. If he were alive today, we can easily imagine him using social media and email newsletters to build his own audience.

In this post, we’ll go through four quotes from Wilde and see how to apply their lessons to your email newsletters. Let’s get started!
Links!

Interesting and Insightful Links

Every month, we like to share thought-provoking, useful, or just plain cool links from around the web. We hope you enjoy them!
Enjoy the (almost) Spring weather!
Kiefer and the MailPoet Team