WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

SEPTEMBER 7, 2017

Things They Teach in College These Days

“You only have one shot,” Northwood University's Elgie Bright says of first impressions with customers.

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Big Story: Dealers Love/Hate Relations

Whether dealers like it or not, third-party sites are go-to places for a majority of online vehicle shoppers.

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Online F&I Depends on Culture Changes, Upgrades

Dealer cultures must continue to keep pace with process and technology changes to ensure a seamless online-offline experience for customers.

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Get People to Like You

David Lewis offers CBT Automotive's tip of the day.

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