This resource bids farewell to third-party cookies and shows why first-party data represents the future of smart, targeted marketing
| | | It all started with the cookie. But, the gig is up and we are ready to bid them farewell. Luckily, the death of the cookie doesn’t mean the death of targeted advertising. It’s time to reset your strategy, and first-party data has to play a part.
While there’s no reason to panic, it’s important to pivot as soon as possible! This new eBook will showcase how so much of the data you think you’re losing without cookies is already at your fingertips in the Terminus platform.
In this guide, you'll learn: How Terminus allows you to tie a prospect’s IP addresses to their email domain—regardless of device—to target them when they’re engaged. How Unified ID 2.0 gives you more precision and certainty in targeting while maintaining customer privacy and consent in reporting and attribution. How you can use contextual data, layered on top of IP data for a 360° view of who a user is and what they’re interested in, enabling targeting with insane accuracy. How your team can leverage email and chat experiences to snag important real-time information that will show you insights into a prospect’s intent and readiness.
With the Terminus platform, you have everything you need to deliver accurate and timely marketing, build valuable customer relationships, and achieve your revenue goals. Check out the guide to get started! | | |
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