My Best Friend, a new ad and short film produced locally and filmed in Cape Town, is going viral for all the right reasons.

The 1-minute-10-second clip chronicles a day in the life of a pet owner (played by writer and director Oli Booth) and his best friend (played by Perogen the bulldog, and character actor, Will Hobson) and was made to promote Ultra Pet, a South African pet food brand.

In the video – created by ad agency, Retroviral and produced by Panther Punch – the pair do everything together, from swimming in the sea to going for a walk and playing fetch.

Since its release on Thursday, the video has been viewed more than 2.3 million times on TikTok and is climbing in numbers on YouTube.

With the success of the short film, Mike Sharman, founder of Retroviral, shared four fun facts about the ad.

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