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This Agency Is Making an AI Friend for Kids Who’ve Lost Parents in Combat Big-hearted approach from We Believers By David Gianatasio When Mom or Dad spends long tours of duty far from home while serving in the military, their kids sometimes need extra understanding, encouragement and emotional support. If a parent dies in combat, these children can struggle mightily to cope with the loss and adjust to a new reality. Understandably, they're at greater risk for...
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Dove Is Touting Its New Partnership With Shonda Rhimes During ABC’s TGIT Tonight A 30-second spot will appear during Grey's Anatomy and Scandal By Kristina Monllos Shonda Rhimes announced a partnership with Dove earlier this spring. Now the first work from that partnership, a short film called "Meet Cathleen," is online. To get Shondaland fans to tune in, the beauty brand has a new 30-second spot airing on ABC tonight during the season finales of Rhimes' shows Grey's Anatomy and Scandal....
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FCB Made Bandages for Kids That Heal Emotional Wounds, Not Physical Ones Cute and clever campaign for Hansaplast By Tim Nudd As any parent knows, the vast majority of children's tears come from emotional rather than physical pain. So, in a clever bit of product development, FCB recently helped Hansaplast, the Beiersdorf adhesive-bandage brand, come up with bandages for those non-physical injuries that so torment kids in their younger years. The product line is called Hearts....
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Kendall Jenner Returns to Advertising in a More Familiar Role Model fronts La Perla's new fashion campaign By Tim Nudd Kendall Jenner is putting the Pepsi fiasco behind her and returning to a more comfortable gig, as fashion model, in new advertising from Italian luxury brand La Perla. The 21-year-old stars in ads designed by La Perla creative director Julia Haart that have a fantasy floral theme, inspired by the work of Georgia O'Keeffe and...
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Graham, the Human Redesigned to Survive Car Crashes, Wins Best of Show at New York Festivals 'Field Trip to Mars' and 'Gravity Cat' also win big By Tim Nudd Clemenger BBDO Melbourne has won Best of Show at New York Festivals for "Meet Graham," the PSA campaign for Australia's Transport Accident Commission (TAC) that involved the model creation of a human designed to withstand car-crash forces. Automobiles have evolved much faster than humans. Graham was created by artist Patricia Piccinini, with help from a...
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These Incredible Play-Doh Ads Took 948 Pots to Make, and They’re for Grownups as Much as Kids A message in the medium By Angela Natividad One of the unfortunate side-effects of getting older is that life starts to retract. With time, age and the cinching-down of careers and financial responsibilities, doors slam shut. The consequences of our actions resound louder. Adulthood is one long series of problems to solve, and fires to put out, and it's easy to look at...
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Why the Marketing of Wonder Woman at Warner Bros. Is Coming Under Fire Is the Gal Gadot movie getting a fair shake? By Chris Thilk A couple of weeks ago, Shana O'Neil at Blastr created a tempest when she publicly questioned Warner Bros.' marketing commitment to the upcoming Wonder Woman movie. She pointed to a general lack of advertising and news coverage, specifically compared to recent Warner Bros. superhero releases like Batman v Superman: Dawn of Justice and Suicide Squad,...
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